How can you test ad headlines and images on a small budget?

If your budget is small, start with one question. Would a clearer headline or a different image help you get more enquiries that fit your offer? Pick one thing to test first.

1. Choose one change

If you test the headline, use the same image in both versions. If you test the image, keep the headline the same. Use the same offer, landing page and call to action so you can focus your review on the change you chose.

2. Set a measure before you test

Choose a measure that fits your business goal. If your goal is enquiries, decide what qualifies and count how many meet your criteria. Record clicks and the number of visitors who take the next step, if that measure is available.

3. Set a spending limit and review date

Choose an amount you can afford even if the test brings in no sales. Set a start date, review date and spending limit. If you need help choosing a limit, see how to set your first ad budget.

4. Compare under similar conditions

Keep the audience, test period and relevant settings as comparable as you can. Record each version, what it spent and the results it received. If one version had much more exposure or spend, take that difference into account when reviewing the results.

5. Record what you found and choose your next step

Review spending and the number of results together. If there is too little data to assess the difference, mark the finding as provisional. If you continue the test, stay within your spending limit. See when to pause, change or keep running ads to plan the review.

A reminder

No ad test guarantees a particular outcome, sales or a return. Use the findings to decide what to review or test next.

Next step

Would you like to plan a headline or image test for your business? Request an online session.

Baca dalam Bahasa Melayu: Bagaimana menguji tajuk dan visual iklan dengan bajet kecil?